TRENDS – When choosing a truck – Service Network Overshadows Brand?s Reputation

The main cause is the elimination of transport licences for international hauling. This is why transport services offer increased and the prices went down. In this conditions, buying a truck became an important investment and the option for one brand or another is now more than ever dictated by objective factors. A strong brand reputation is now overshadowed by service network prestige, just as the truck’s cheap price cannot win customers if the vehicle is a fuel guzzler.