This dynamic area consists of countries in full economic transformation has a considerable development potential and GEFCO adapt its structure to capitalize on these growth opportunities. „I am proud to participate in the implementation of the Group’s ambitious plans in this strategic region, particularly encouraging close cooperation between operations and sales”, said Pierre-Jean Lorrain, newly appointed leader of the zone. Pierre-Jean Lorrain, former General Director of GEFCO Italy, took over the Central area, the Balkans and the Middle East.