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BYD representatives in Romania announced that the official launch of the Chinese brand on the local market will take place on May 8. The details of BYD’s implementation on the market will also be announced.
The Chinese brand BYD has decided to enter the Romanian market this spring. The information regarding BYD’s entry into Romania, published as early as March 18, was then supported by an exclusive interview conducted Economica.net with Andrei Duică, Deputy Brand Manager BYD Romania.
According to the BYD Romania official, „the imposition of the BYD brand on the Romanian market will be done by demonstrating the superior quality of the products. In terms of equipment and technology, we offer more than the competition offers for the same money. It is not BYD’s desire to be a more affordable brand, but one that offers more value for the money spent by customers. The notion of „more value for money” will help me penetrate the market. I don’t want to enter the market with low prices because I don’t want to sell the price, but the car. We will have very well positioned prices.”
At the same time, Andrei Duică explained that the BYD „line-up” will initially consist in Romania of Atto 2 – class B SUV, then Seal U – class C-D SUV (in EV and DM-i variants), Seal – sedan, in the autumn the Sealion 7 and Dolphin Surf – a model placed in the „entry” area, where the Dacia Spring and Leapmotor T03 are located.
„In addition, this year there is another DM coming that we will talk about in the fall. Finally, two other models will be announced this year, but they will come later,” said the one who manages BYD’s destinies on the Romanian market. The Deputy Brand Manager of BYD Romania also mentioned in the interview Economica.net that „at the country level, BYD should have about 50 points of sale. That doesn’t mean 50 dealers because some will have more points of sale, including the pop-up store.”
