- English
Mercedes-Benz Romania officials consider 2024 to be a „historic year for the passenger car division”. Sales are up 9.2% compared to 2023.
With a strong focus on electrification and innovation, Mercedes-Benz has achieved very good results in Romania in 2024. Indeed, according to brand officials, „2024 marked a historic moment for the passenger car division”.
The representative’s figures show that one in three vehicles sold in Romania was electrified (plug-in hybrid or fully electric), a 9.2% increase in sales was achieved, reaching a total of 4,613 units, above the 2023 result.
2024, a record year
The luxury segment, consisting of the Mercedes-AMG and Mercedes-Maybach sub-brands, as well as the G-Class and S-Class models, accounted for 26.5% of total sales. „2024 was a year of historic achievements for Mercedes-Benz Romania. With a solid portfolio and a strategy focused on sustainability and innovation, along with exceptional services, we are ready to redefine mobility and continue our success story in 2025 and beyond,” said Natalie Thompson, CEO Mercedes-Benz Romania.
2024 is a record year for Mercedes-Benz in Romania. Sales increased by 9.2%
The Mercedes-Benz Vans division also had a good year on the local market. The company ranked third in the segments of medium and large light commercial vehicles. The year 2025 marks a special moment for Mercedes-Benz. There are 30 years since the launch of the Sprinter, a landmark in its category. This year, in the spring, the world premiere of the Van Electric Architecture (VAN. EA).
Also in 2025, Mercedes-Benz will launch the new generation of the CLA. This model marks the beginning of a new category of cars that promise to set new performances in terms of range, efficiency and charging speed, offering customers the choice between an advanced electric powertrain or an electrified combustion engine. The modular MMA platform on which the CLA is built offers exceptional flexibility, while the proprietary operating system MB. The OS will make this model the smartest car ever created by Mercedes-Benz.